CEO Chris Hefley Explains New Logo and Brand

I’m excited to announce LeanKit’s new logo and brand. This marks a significant milestone in our journey, providing an opportunity to reflect on everything that the original LeanKit brand stood for and everything that we aspire to become.

Our Journey So Far

Since our founding in 2009, LeanKit has experienced tremendous growth. We’ve become a trusted leader in bringing lean thinking, practices and principles to the companies that we serve.

Our journey started with a vision to create the kind of company we wanted to work for — a company that empowers individuals and teams to do their best work, based on respect, transparency and collaboration. Drawing from Lean, Agile and Kanban principles, LeanKit was born.

Today, we help our customers grow a culture of continuous improvement by applying lean management principles to their work. We empower teams to work together, giving them tools to identify and reduce waste so they can improve their processes.

We’re calling this approach Lean for Business — helping you optimize your business flow within and across teams of all types and at all levels of the organization to deliver your unique customer value faster.

That’s why we’re excited to announce our new LeanKit logo along with an entirely new look. It marks the next phase in our journey and a new opportunity to help your business innovate, transform and evolve.

The Thinking Behind Our New Logo and Brand

LeanKit’s new logo and visual identity are inspired by our mission to help teams actively work together to deliver customer value faster — building business fitness and strength from within.


The triangle at the center of our new logo represents the synergy between executives, teams and individuals — three unified parts that form the heart of every business. As the strongest shape in nature, the hexagon that surrounds it reflects the organic strength that comes from the entire organization working in harmony to optimize its business flow.

We chose green to symbolize health and growth. This reflects our commitment to continuously innovate and evolve to improve the health of your organization — and ours — to achieve sustainable growth.

Some Things Won’t Change

Behind the new look we’re still the same company and team, dedicated to providing you with the best possible products and services.

We look forward to sharing this next phase of our journey with you and continuing to enable your success.

Let us know what you think of our new look. Does our new brand resonate with your lean journey? Share your comments below or email your questions to

Thank you for your support,


Chris Hefley

Chris Hefley is a co-founder of LeanKit. After years of coping with “broken” project management systems in software development, Chris helped build LeanKit as a way for teams to become more effective. He believes in building software and systems that make people’s lives better and transform their relationship with work. In 2011, he was nominated for the Lean Systems Society’s Brickell Key Award. Follow Chris on Twitter @indomitablehef.

9 thoughts on “CEO Chris Hefley Explains New Logo and Brand

  1. I like the loge very much, but the black (dark) heading generates to much visual noize… please make it at more subtle color. 🙂

  2. More than logo design (don’t mind it’s very good), I appreciate your term “Lean for Business”.
    Ask Jon Terry about my remark…
    Gook luck

  3. Leankit “gets it” – I have enjoyed this product for as long as it’s been around. Just in time valuable features, seamless rollouts, and a reasonable price. The new logo is great. Congrats on continued success.

  4. This product is great and the new Logo design, awesome. Used it very discreetly before, but now I show it off to everyone I work with 🙂

    Thanks and well done!

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