What is Lean Thinking?
“Lean thinking defines value as providing benefit to the customer; anything else is waste.” -- Eric Ries
Testing, like Lean thinking is a mindset. Both are required to achieve a practice of continuous improvement. Consider how you “provide benefit to the customer”. The last work decision you made: was it to prioritize one piece of work over another, change a certain feature, or tweak your marketing messaging? How did you make that decision? And most importantly, how did you know that what you decided is what the customer actually wants?
Testing is the vehicle through which the accumulation of experience, insight, education and the constant reassessment of our assumptions allows us to better understand our target across all facets of their journey, first as a buyer and then a customer. It’s the method of eliminating waste by approaching our work with a curious, humble, and methodical mindset. These three key characteristics power the testing mindset needed to achieve continuous improvement.