5 Benefits of Lean for Marketers

Being a effective marketer today requires creativity, strategic thinking, and most importantly - focus. With thousands of channels and mediums available to market to prospects and customers, and hundreds of marketing tools to choose from when creating our tech stacks, it’s easy to lose sight of the big picture. All too often, as marketers we focus our efforts on the…

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Train Your Brain to Single-Task with Kanban

Multitasking is a silent killer of productivity, disguised as a ‘life hack.’ In their book Organize Your Mind, Organize Your Life, authors Dr. Paul Hammerness and Margaret Moore describe how multitasking increases the risk for making mistakes and missing important information and cues. Their research shows that people who multitask are less likely to retain information in working memory, which…

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Regain Focus with Kanban

How often do you find yourself at work flipping between tabs, unable to complete a thought before moving onto something else? You go from answering an email to checking a Facebook notification to reading some LinkedIn article, and then - what was I doing? Oh yeah, answering that email. It’s the digital equivalent of walking into a room and forgetting why…

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Value Stream Mapping for Software Development

Value Stream Mapping for Software Development

Depending on your background, you might have different ideas when you hear the term value stream mapping. In manufacturing, value stream mapping refers to analyzing the current state of the processes through which inputs become outputs. The “product” of a value stream mapping activity in manufacturing is a living map that uses symbols and arrows to visualize the flow of…

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