5 Benefits of Lean for Marketers

Being a effective marketer today requires creativity, strategic thinking, and most importantly - focus. With thousands of channels and mediums available to market to prospects and customers, and hundreds of marketing tools to choose from when creating our tech stacks, it’s easy to lose sight of the big picture. All too often, as marketers we focus our efforts on the…

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Train Your Brain to Single-Task with Kanban

Multitasking is a silent killer of productivity, disguised as a ‘life hack.’ In their book Organize Your Mind, Organize Your Life, authors Dr. Paul Hammerness and Margaret Moore describe how multitasking increases the risk for making mistakes and missing important information and cues. Their research shows that people who multitask are less likely to retain information in working memory, which…

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Regain Focus with Kanban

How often do you find yourself at work flipping between tabs, unable to complete a thought before moving onto something else? You go from answering an email to checking a Facebook notification to reading some LinkedIn article, and then - what was I doing? Oh yeah, answering that email. It’s the digital equivalent of walking into a room and forgetting why…

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Value Stream Mapping for Software Development

Value Stream Mapping for Software Development

Depending on your background, you might have different ideas when you hear the term value stream mapping. In manufacturing, value stream mapping refers to analyzing the current state of the processes through which inputs become outputs. The “product” of a value stream mapping activity in manufacturing is a living map that uses symbols and arrows to visualize the flow of…

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Trends Disrupting the Insurance Industry, Part 1

insurance

If there’s a word to define the insurance industry today, it’s disruption. Tech-enabled startups are entering the market unburdened by legacy systems or mindsets, and challenging even the largest insurance companies with innovative strategies, products, processes, and customer experiences.

Much like what the financial world has experienced in recent years, new regulations are emerging to govern shifts in the market. The rapid emergence and convergence of new technologies is constantly changing the rules of the game - both for insurers and the regulators that govern them - making compliance an evolving challenge.

In addition to these external factors, a disruptive new type of customer is entering the marketplace: The modern consumer is tech-savvy, informed, and demanding. They want an omni-channel experience and a broader set of solutions beyond insurance - to enhance their life, not just protect against liability. They expect a seamless harmonization of digital and physical touchpoints, just as they experience in their other personal and professional contexts. These customers are looking for value - and they are willing to shop around to find it.

To remain competitive in a volatile market, insurers need to rethink their business models to optimize for delivering customer value.

In this series of posts, we’ll describe the trends disrupting the insurance industry - and how Lean can help incumbents survive and thrive amidst the disruption.

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