A Guide to Navigating Integrations: Pros and Cautions


In 2007, Steve Jobs opened a keynote presentation promising the world three new products — a widescreen touch iPod, a revolutionary mobile phone and a breakthrough internet device. But in a twist of events he pulled out a single device, the Original iPhone. While this was a revolutionary, “one to rule them all” type of device, the majority of products are not and should not be intended to solve all problems for everyone.

When it comes to business tools, this idea remains the same. It is incredibly challenging and often a messy path to go down to find a single tool to solve all the needs of your business and teams (something we talked about in a webinar with our integrations partner Tasktop). In doing so, you can end up with a conceptually great system that does little to accomplish real-life goals, resulting in high spend with little ROI.

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