At LeanKit, Lean isn’t just the product we sell. It’s in our name because we passionately believed in it when we founded the company, and we still do today.
By embracing Lean across our company, we’ve adopted a customer-centric approach — not only in our product development, but also in every other department, from finance and accounting to sales and marketing.
What Lean Teams Can Learn from Crew
I was working on a conference presentation the other day and found a picture of a crew team. It reminded me of a similar picture our marketing team has used on the LeanKit website, and how well that metaphor fits both Lean and me personally. I was in crew in high school. I still have my team jacket in my closet 20 years later. That may be corny nostalgia, but it speaks to the impact of the experience.
I rowed in quads. Quads are the boats where each rower faces backwards, with an oar in each hand, and there’s a coxswain in the back of the boat facing forward to guide the crew. It’s a wonderful metaphor for successful Lean teamwork.
I’m excited to announce LeanKit’s new logo and brand. This marks a significant milestone in our journey, providing an opportunity to reflect on everything that the original LeanKit brand stood for and everything that we aspire to become.